Job Description

As the Manager of Digital Experiences, you will be responsible for helping define Equinox’s digital strategy and work with stakeholders to execute it, with a primary focus on enhancing the member experience across the Equinox app and website.  In this role, you will drive member engagement, improve retention, increase prospect conversion, and grow lifetime value through enhanced user experience, app and website optimizations, and data-driven marketing.  This role will collaborate closely with Technology, Marketing, Sales and Operations to drive growth across our Digital channels all while delivering a cohesive brand message.  In partnership with other functions, you will help build bespoke Digital strategies to help deliver business and brand priorities.  This role will report directly into the Senior Director of Digital Strategy and Member Experience to deliver members with seamless and personalized experiences across Digital touchpoints. 

Develop and Implement Digital Strategies:

• Develop a comprehensive vision for Equinox’s digital strategy, incorporating operating plan, member insights and industry trends.
• Understand current member journeys; identify pain points and data-driven recommendations for improvement of user experiences within the app and website
• Create innovative digital experiences that build loyalty and reduce churn.
• Assess financial opportunity of initiatives, calculating savings, incremental sales and consumer acquisition/retention to drive prioritization.
• Evaluate and make recommendations around how member journeys work with other ad hoc communications to consider the overall member experience across all touchpoints.
• Spearhead ongoing test, learn, iterate mindset to ensure ongoing refinement of digital initiatives
• Develop member segmentation and personalization strategies to deliver a relevant, high impact member experience.

Industry Analysis:

• Continually research and explore new digital experiences across Luxury, Hospitality, Wellness, etc. to understand consumer trends and competitive forces.
• Leverage market research to develop new and innovative digital programs across all areas of the business
• Stay informed about best practices in Retail, Wellness, and Technology

Collaboration with Cross-Functional Teams:

• Work closely with Marketing, Data, Technology, C/X, Operations, and other relevant teams to ensure alignment and coordination in delivering a positive and effective digital experience for members. 
• Partner with Product Teams to develop the technical features necessary to achieve our digital ambitions. 

Content and Communication:

• Create and manage content and communication strategies that align with the overall member experience goals, including email marketing, in-app messages and content, and other forms of digital communication.
• Partner with Marketing Team to provide best practices on digital marketing campaigns and strategies to drive member engagement.

Data Analysis & Insights:

• Leverage data to understand member behavior and preferences, enhancing the online and app experience with a focus on personalization and curation.
• Track member engagement with digital platforms, analyzing data to understand member preferences and needs, and use insights to make strategic recommendations and improve the digital experience.

Qualifications

• Bachelor's degree in Marketing, Technology, Communications or a related field
• 5+ years of experience in Digital Strategy, Product, or U/X ideally within Health and Wellness or Luxury
• Strong analytical skills and ability to interpret data to inform marketing decisions
• Proficiency in data analytics tools like Adobe Analytics, Google Analytics, etc.
• Excellent written and verbal communication skills to support stakeholder engagement
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Entrepreneurial spirit with a passion for digital transformation and consumer experience.
• Proven ability to lead cross-functional teams and manage complex projects.

Pay Transparency: Min $105,000  - Max $120,000