The Director of Marketing (DM) leads the Marketing department of our Customer Obsession division and reports directly to the Chief Marketing Officer. They are responsible ensuring that our messaging presents a consistent brand voice, our products are presented in the most enticing way possible, and that we are efficiently spending in places that generate the necessary returns.
At Armored Republic, we strive to work in a manner that is consistent with Biblical ethics, and projecting those same values is a key part of our marketing. The DM must be able to articulate our brand voice in order to avoid creating materials that seem cheesy.
Alongside messaging, the DM is also responsible for our merchandizing strategy, which includes everything from which products should be bundled together and how the package should be presented, to how big our discounts should be and when the sales should run. The DM must be able to draw insights from both quantitative and qualitative data to makes decisions about our promotions that maximize profitability.
“You have to spend money to make money,” and the Marketing department manages a considerable budget to drive sales. As such, a mind for numbers and an ability to evaluate the current and potential ROAS from various channels is a necessity.
The DM must be an excellent manager of people, as they will have several direct reports within the various groups of the Marketing department, which include Advertising, eCommerce, Social Media, Content Creation, and Direct Marketing. An effective Director will know how to utilize and develop their team to achieve their goals.
In every position, we prioritize 3 core attributes:
- Character – Using the Bible as the standard, is your conduct above reproach? Do you love the truth or excuse lies? Do you love your neighbor as yourself or just yourself? We want people who pursue the good.
- Drive – Do enjoy the thrill of accomplishing things so much that you are relentlessly productive? Do you take initiative to solve problems and make improvements, or are you content to only do the minimum that you are explicitly told? We want people who are hungry to get things done.
- Skill – Do you possess insights that most people don’t have? Are you constantly pursuing further personal development? Are you knowledgeable enough in your discipline to teach a crash course in what you do?
That order is important because if you’ve got a great attitude and are a hard worker, you can acquire any skill through diligent practice. On the other hand, few things are more destructive to a team than a highly skilled and driven person oozing with venom.
- Work with the Chief Marketing Officer to develop and execute the company marketing plan
- Lead a team of marketing professionals
- Maintain fidelity to the brand voice in our messaging
- Design packages and promotions that will maximize profitability
- Evaluate marketing spend opportunities to ensure a positive ROAS
- Build the skills and loyalty of our internal team
- Generate and evaluate ideas for new marketing initiatives
- Maintain the promotion calendar
- Communicate with other departments about upcoming campaigns
- Continually refine our understanding of who our customer is and what they want
- Develop and maintain expert level familiarity with our core products.
- Diligently work to uphold and exemplify the 14 core values of AR500 Armor®.
- Bachelor's or Master’s degree in Marketing or relevant work experience.
- Ability to draw insights from data.
- Inclination to seek out input.
- Thirst for learning.
- Experience running marketing campaigns across various platforms.
- Understanding of the differences between B2C, B2B, and B2G marketing
- Ability to work on multiple projects in a deadline driven environment.
- Passion for digital marketing; desire to keep abreast of new technologies and techniques.
- Ability to research, understand, and empathize with target audience, and craft content appealing to them.
- Ability to effectively cooperate as a member of a unified team.
- Flexibility to change with the company as it grows.
- Willingness to travel on occasion (~10-20 days per year)
- Ability to work in Phoenix, AZ
- Minimum of 2,080 hours per year